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Technology: MetroCard Vending Machine.
Assumptions: A machine whose purpose it is to enable the user to purchase the necessary type of MetroCard.
Observations: Most people seem to know what to do and do it fast. Some people take more time reading through the different menus and deciding between the different options. It seems that every person that interacts with the vending machine is able to procure a MetroCard. It is hard to say if it is exactly the MetroCard they want/need. The fact that there are several steps to go through before getting the needed card makes the interaction slower then it could be but it is still fairly fast if one knows what they are doing.

The technology has good conceptual design, good visibility and good user feedback.

momentsound.com

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Born in Germany, 1906.

1927 studied at Folkwang Academy

1929 he began work at Max Dalang’s famous advertising studio in Zurich -> Swiss Graphic Design

His style later developed into what is now called “Constructive Graphic Art”. Emphasis on depicting processes rather then objects.

http://www.stankowski06.de/basis/englishhtml/kategorien/funktionsgrafik/funktionsgrafik.html

Staknowski’s logos

Influenced by artists like: Kandinsky, Modrian, Malevich – > Supermatism – emphasis on geometry.

http://www.ibiblio.org/wm/paint/auth/malevich/sup/malevich.self-2d.jpg

Swiss Design Style: closely related to the Contructivist Art Movement in Russia (1920). Building on the geometric abstraction of Supermatism, but rejecting its mysticism in favor of objectivity and functionality.

Swiss Style: emphasizes cleanliness, readability and objectivity.

“Swiss graphic design and “the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.”

-Richard Hollis “Swiss Graphic Desing”

Swiss Graphic Designers: Max Bill, Armin Hofmann

ANALYSIS OF FRIEZE MAGAZINE: http://www.frieze.com/magazine/

GRID:

COLORS:

LAYOUT:

key:

TOPOGRAPHY:

The site uses 1 Font (excluding advertisement images) + slightly different font for navigation

CONSISTENCY AND USABILITY:

The site is very consistent and user-friendly. There is one central area for navigation which precisely mirrors the content present in the main page. Each navigation link goes to a secondary page. All secondary pages us the same format — a simplified and focused version of the main page. The one downside of the site is that it is very long and requires a lot of scrolling.